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..Home > About Us > Marketing Strategy

Marketing Strategy

Our Approach

Satisfying Consumer Needs - Developing Worldwide Distribution Networks

In order to satisfy customer needs. Mustek places a high priority on the development of its top quality products and services by working through our subsidiary offices and our worldwide distribution networks. We gather in global marketing information on a day-to-day basis and this gives us a good understanding of market trends and competitions, thus allowing us to keep the leading position in the industry.

As a leader of digital imaging, audio and video technology development, we also work intensively with our partners, to increase worldwide market share and toward globalization.

We are devoted to linking with a complete product line and marketplace, striving to satisfy our customer's needs in everyday life.

Mustek Branches

Mustek Systems, Inc.
Founded in Oct.1988. Became the headquarters for Mustek branches, mainly devoted to product design and research & development functions. It is the highest administrative base.
http://www.mustek.com.tw/

Mustek Optic-Computer & Communication International GmbH
Founded in Dusseldorf, Germany in 1989, Europe subsidiary is responsible for marketing and sales functions and also as the technical support center for European customers.
http://www.mustek.de/

Mustek, Inc.
Founded in 1989 in Irvine City, California, the U.S. subsidiary is in charge of the marketing and sales, technical support and customer service for all Mustek customers in Americas.
http://www.mustek.com/

Mustek Pacific, Inc.
 Established in 1989, the Taipei, Taiwan subsidiary is in charge of the Pan Asian market for Mustek products.
http://www.mustek.com.tw/

Mustek China Factory
Dec. 1997 Established factory in China, Dong Guan. in charge of manufacturing functions.

Hangzhou R&D Center
Founded in 2001, mainly devoted in research and developing digital imaging products. Ensuring design quality and manufacturing process to increase value of our products.

Shenzhen R&D Center
 Founded in 2002, mainly devoted to developing high-quality audiovisual products.

Mustek Czech Factory
Established in 2004, Czech Republic, in charge of assembling functions.

Mustek Shenzhen Factory
 Founded in June 2006, in China. Shenzhen subsidiary is mainly devote in manufacturing and sales metal molds.

Our Vision

Seeking a Better Future, Forming New Relationships
The recognition and merit of our products in the past will be our stepping-stones to our future success. Mustek places an emphasis on consumer support to the public and will continue to strive to work closely with our customers throughout the world to develop new consumer relationships.

With our customers' best interests in mind, we will continue to increase distribution and communication channels. We set our sights at upholding our leadership position.

With style and simplicity in mind, Mustek always strives to deliver futuristic technologies to customers with simple touches.